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We use a number of tools to measure,
monitor and evaluate the results of
our public relations programs, from
clippings to impressions and the advertising
equivalency of the coverage.
• Broadcast Placement
• Media Tours
• Press events and briefings
• Strategic partnerships
• Tradeshow support and attendance
• Travel and hospitality media
relations
• Development and creation of
collateral
• Creation of newsletters for
consumers or trade
• Promotions
• Newsletters
• Speeches
• Development of collateral material
• Website development |
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Develop and implement an effective sales
strategy for North America, suited to
the client’s specific sales goals
and target markets.
• Direct sales calls to:
Travel Agents, Tour operators, Corporations,
Meeting Planners, Incentive Houses
• Organization of US sales
missions
• Familiarization
Tours
• Representation
at travel and trade shows
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Generation and follow through on
group leads
• Material
Distribution
• Cooperation
with Airlines and Tourist Boards
• Competitive Analysis |
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